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You Are The Commodity

You Are The Commodity

One of the conversations I’ve been having with a lot of people lately is about social media and how the things you need to do to get the reach you want are constantly changing. They don’t keep raising the bar when it comes to the activities you need to...
Social Media Matters

Social Media Matters

Does social media even matter anymore?    I mentioned this to a friend today, and she asked, are there people who don’t think it matters?    Well, the answer is complicated. It’s yes and no. Sort of one of those “it depends” kind of things. ...