If you have been in business for any length of time you have heard, likely ad nauseam, how important stories are for your business. And I agree. I agree 100%. 

And there’s formulas, and there’s the StoryBrand, and there’s Story Worthy, if you go look and do a search for books on story, there are lots and lots and lots of them. 

But I’m about ease and joy. So let me break it down into some really simple ways that you can capture and share your stories. The option to hear this podcast episode instead of read it is right here!

I’m gonna share four really specific things today that you might wanna try. 

The first story idea goes back to the podcast I did called Record, Reuse, Repurpose, Relax. And it’s the first point of that, which is record.

Most of us, most of you, are likely oozing content. You can’t help it. It’s your passion. It’s your expertise. It’s what gets you excited about the work you do. 

So when you talk about that work, you are sharing stories. So I encourage you to find ways to capture those stories. 

It could be simple things like this week we worked with ____, or this week we helped such and such a family, or this week I worked with this kind of a client, etc. etc.. it doesn’t have to be this week. 

And I think I get a lot of pushback on this because people are like, oh, but my client work is private, and, you know, I don’t want them thinking I’m talking about them.

Okay. So maybe this is a story from a year ago, but it’s still a story about the transformation you provide. It’s a story about the results you had for someone. It’s about the results someone had working with you. 

And as far as I’m concerned, that content is always good for sharing. Evergreen content. Always good for sharing. 

So make sure you find ways to gather content or gather those stories when you’re talking about your business.

The second way to tell stories is through frequently asked questions.  

What are the questions people ask you over and over and over about your business? Turn those into stories.  

“One of the questions I get asked all the time is _____ ,” and fill in the blank for them. It’s not that hard.  

And if you think about it for any length of time, even if you go back through your emails, your incoming emails where people are asking you about doing business with you, what are the questions they’re asking over and over?  

Or what are the questions they are not asking but should be asking? I think that’s a really important idea to consider, especially if you are in a high trust role where your potential client might be embarrassed to ask.  

Maybe you’re a bookkeeper, a financial planner, or, mortgage broker where somebody has been keeping receipts in a drawer for the last 5 years and haven’t filed their tax return, and they’re embarrassed to share that.  

So what are the questions they ask? And sometimes even more importantly, what are the questions they don’t ask? Those are great stories to capture.


The third idea is using your testimonials to tell stories. 

This is so fantastic. Honestly, I think the biggest challenge in using testimonials to tell stories is actually getting people to give you testimonials.  

Sometimes this is just about asking. Sometimes it’s capturing it in the moment when they’re sharing something about how great it’s been to work with you. Saying, “Hey, could you write that down? Or could I maybe write that down and send it to you and use that as a recommendation or in a graphic you can post to help you tell the story?”  

This isn’t exactly about gathering stories, but the easier you make it for someone to leave you a testimonial, the more likely they are to do that.  

You can preface the testimonial with a little bit of the story behind it, but sharing testimonials on a regular basis is an easy way to tell stories using someone else’s words, which oftentimes can even be more powerful.  

And if you read my blog post about content you can automate, testimonials is one of those things. Like, maybe every week, you have a testimonial Tuesday, and so you know it’s a Tuesday. I’m going to be sharing a testimonial today.  

That works for me. It might not work for you, but these are posts and stories you can be sharing over and over again.


And the fourth thing I want you to think about is when you are introducing yourself at an event, whether it’s virtual or it’s in real life. What are the things that you’re saying that get people to respond?  

Maybe they’re leaning in. Maybe they’re asking you really good questions after you share your 30 second commercial, or your 60 second commercial, (air bunnies are around commercial).  

What is it that they’re really responding to?  

One of the tricks I do is if I’m at a virtual event, I will often hit my voice recorder on my phone to hear what I’m saying.  

Because often, I’ll say something that was brilliant, and then I’ll be, what was that? That was really good, But what did I say? Grabbing a voice recorder is just another way to gather stories.


So there are four really simple ideas for gathering and sharing stories on your page.  

What is one action item you can take? What is one story, one specific way you want to commit to sharing stories on your page?  

I really, really look forward to hearing from you. And even more than that, I look forward to hearing your stories.  

Come on over to Facebook, LinkedIn, or Instagram, and let me know what you thought.  

I do have a book. I don’t know, you might have heard of it. It’s called Ignite Your Champions. So if you’re looking for some DIY tips for how to build your business by creating community, and you like a good read that’s very workshoppy oriented, I invite you to check that out. It is really everywhere you can find books online.