Commenting creates community. You know, this is a post I shared previously on Facebook, and I wanted to take a little bit of time today to break it down. 

So here was the post:  

I get it. It’s so much easier to scroll and click like, but “like” never started a conversation or continued one or had any impact on building community. Marketing is about creating that two way communication that supports building relationships. Commenting is a baby step to building community. Does it take a little more effort? Sure. Is it worth it? Absolutely.  

Now this is something that I share on and off on a regular basis, this whole idea about taking time to comment and actually engage. But I also get the most interesting comments and sometimes pushback from posts like this.  

So I thought it would also make a perfect topic to talk about on the podcast if you would prefer to listen.

One thing I always wanna be absolutely clear about is this, my blog, podcast, marketing efforts, and philosophy are always around creating community.  

When you just like a post, your action is nearly invisible. As reactions get aggregated, commenting creates a win-win. 

It helps not just you, but also your contact as they get more visibility as well. 

Comments tell the algorithm your content is popular, and then delivers it to more people. Winning.  

One of the other comments on my post was about the high number of connections we each have. And if we actually had to engage with everyone, it would be a full time job. Yeah. No kidding. You would also be downright awful. 

This is exactly why I focus on Champions. If I tried to comment on everyone, I would never get to do the work I want to do in the world.  

Heck. Would it surprise you to know that I’m spending less time on social media now than I ever have?  

Well, part of that is because I am really intentional with my time and who I am dedicated to spending more time with online and off. 

And there’s always exceptions. If I have extra time, I’m gonna go online and do a little bit more commenting. 

Commenting also makes you feel more human.  

Don’t believe me? You can test this one for yourself.

For a week, only comment. Even if that comment is just a smiley face or a heart, (I do this a lot actually), and see what happens to your feed.  

My guess is you will start seeing more of your friends and less business related posts or advertisements. 

So now that you’ve read this, I wanna share the post again in case you hear it slightly differently this time.  

I get it. It’s so much easier to scroll and like, but “like” never started a conversation or continued one, or had any impact on building community. Marketing is about creating that two way communication that helps build relationships. Commenting is just a baby step to building community. Does it take a little more effort? Sure. Is it worth it? Absolutely.  

What is one action item you can take from what you’ve just read? I would love to hear what you are taking away. Come on over to Facebook or Instagram and let me know.