The Dreaded ROI of Social Media

The Dreaded ROI of Social Media

It’s time for the dreaded Return On Investment (ROI) discussion. But more importantly, what IS the ROI of social media? And If you are only thinking about ROI, you might be missing the bigger picture. If you’d rather listen to me dig into the ROI of Social Media...
You Are The Commodity

You Are The Commodity

One of the conversations I’ve been having with a lot of people lately is about social media and how the things you need to do to get the reach you want are constantly changing. They don’t keep raising the bar when it comes to the activities you need to...
Creating Your Community

Creating Your Community

Community is something that is very important to me.  Why? Because I don’t think any of us is meant to go on this journey of life or business on our own. Bringing others IN is part of the ease and joy I’m always talking about!  Collaboration wins over competition...