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Social Media

The Dreaded ROI of Social Media

The Dreaded ROI of Social Media

It’s time for the dreaded Return On Investment (ROI) discussion. But more importantly, what IS the ROI of social media? And If you are only thinking about ROI, you might be missing the bigger picture. If you’d rather listen to me dig into the ROI...

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Record, Repurpose, Reuse, Relax

Record, Repurpose, Reuse, Relax

My guess is many of you think marketing is a chore or just something more on your to do list. My mission is to show you, prod you, and hopefully, even convince you, that it can really be much easier than you might be making it in your head. I’m...

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Content You Can Automate

Content You Can Automate

One of the ways you can bring more ease and joy into your sharing on social media is to create content you can automate. Automation makes things easier! This was Episode 16 of my podcast. If you would rather listen, here you go! But first, a quick...

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You Are The Commodity

You Are The Commodity

One of the conversations I've been having with a lot of people lately is about social media and how the things you need to do to get the reach you want are constantly changing. They don't keep raising the bar when it comes to the activities you...

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Setting Realistic Goals for Your Social Media

Setting Realistic Goals for Your Social Media

Today our topic is setting realistic goals for social media and beyond. To listen to this in podcast format click here. If you prefer reading, please, continue! When I talk to potential clients, I always ask them what their goals are. Some of what...

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Getting Engagement

Getting Engagement

Today we're talking about building your business by creating connection and community online and off. Because doing that on a regular basis will bring more ease and joy into your marketing efforts! And who doesn't want a little bit more of that? To...

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Content Ideas

Record, Repurpose, Reuse, Relax

Record, Repurpose, Reuse, Relax

My guess is many of you think marketing is a chore or just something more on your to do list. My mission is to show you, prod you, and hopefully, even convince you, that it can really be much easier than you might be making it in your head. I’m...

read more
Content You Can Automate

Content You Can Automate

One of the ways you can bring more ease and joy into your sharing on social media is to create content you can automate. Automation makes things easier! This was Episode 16 of my podcast. If you would rather listen, here you go! But first, a quick...

read more
Content Buckets

Content Buckets

What if you looked at all of your marketing as an experiment? Stick with me here for a minute because there is really no such thing as a perfect anything. Want me to talk you through what you're about to read? Click here.There's no perfect post on...

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Tell me a story. Make me (want to) care.

Tell me a story. Make me (want to) care.

Selling with stories. I'm sure you've heard this advice over time. This specific idea actually came to me in a dream. In this dream, someone ran up to me and said – I need $50 thousand dollars. How much can you give me? My response – 1. Tell me a...

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Are you getting “should”​ on?

Are you getting “should”​ on?

I was speaking at an event this week, and a person in the audience asked me a question. She has recently heard another social media "expert" and their advice was to only use their personal page to talk about their business. Yikes. If you would...

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Hop off the Hustle Hamster Wheel

Hop off the Hustle Hamster Wheel

I was chatting with someone recently and was asking them about their experience using Instagram Live, Reels and Stories and if they were getting the results they wanted. The answer was typical to what I have seen. “I’m just doing it; I don’t have...

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Connecting Offline

Nurturing Your Community

Nurturing Your Community

Once you have created your community it is important to nurture your community. Nurturing your community is the topic of Episode 9 of my podcast. Pop in your earbuds and take a listen if that works better for you! If you haven't read the blog post...

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Making Memorable Notes

Making Memorable Notes

Making memorable notes and sending them via real-life mail is one of the things that have helped me “Ignite MY Champions”. You know – snail mail. Although I must admit, I shared about snail mail at a recent workshop. Surprisingly, there were a few...

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What Cancer Taught Me about the Power of Community

What Cancer Taught Me about the Power of Community

What cancer taught me about the power of community As a giver, I believe 100% that every good thing I put out into the world will come back to me. When I have been in referral based networking groups, I was always in the top 10% of giving, but also...

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